How to Set Up Webinars in Slate CRM: A Step-by-Step Guide for Higher Education Professionals

In today’s digital-first enrollment landscape, virtual events like webinars and online information sessions are essential tools for connecting with prospective students, parents, and counselors. Slate CRM by Technolutions makes this powerful and seamless with its built-in Slate Share webinar platform, which supports live streaming, screen sharing, chat, recording, and automatic attendance tracking — all integrated directly into your recruitment funnel.

Whether you’re new to Slate or optimizing your virtual event strategy, this guide walks you through the complete setup process based on official Technolutions documentation and best practices.

Why Use Slate Share for Webinars?

Slate Share stands out because it:

  • Handles large audiences (thousands of attendees)
  • Automatically logs attendance and engagement
  • Integrates with Slate events, communications, forms, and workflows
  • Offers features like live streaming audio/video, PowerPoint/PDF sharing, moderated chat, and full recording (including Lip Sync for replays)
  • Supports accessibility with real-time closed captioning and transcription

It’s perfect for admissions webinars, virtual tours, Q&A sessions, and more — no need for clunky third-party logins.

Two Main Approaches to Hosting Webinars in Slate

  1. Native Slate Share — Use the built-in platform for full integration and automation.
  2. External Platforms (e.g., Zoom, Microsoft Teams) — Host externally but track registration and attendance in Slate.

This post focuses primarily on the native Slate Share method, as it’s the most powerful for higher ed use cases.

Step-by-Step: Setting Up a Webinar Using Slate Share

Step 1: Create an Online Event in Slate

  • Navigate to Database > Events > New Event (or use an existing event template for consistency).
  • Set the Event Type to “Online” or use a webinar-specific template.
  • Fill in key details:
    • Name — e.g., “Virtual Graduate Program Info Session – Spring 2026”
    • Date & Time — Include start/end times and timezone
    • Location — Mark as “Online” (this enables Share functionality)
    • Capacity — Set a realistic limit (Slate Share supports very large events)
    • Status — Set to “Confirmed/Active” when ready
  • Under the Online tab (or similar), select Slate Share as the platform.

Step 2: Configure Permissions and Presenters

  • Go to the Permissions or Grantees section of the event.
  • Add yourself or team members as the primary User (the host).
  • For additional moderators/presenters:
    • Grant Share permission if they’re Slate users.
    • For external presenters (non-Slate users), create a User Token:
      • Type: User Token
      • User Name: Their display name (e.g., “Dr. Jane Smith, Program Director”)
      • Generate and send them the Access URL for broadcast control.

Step 3: Build Registration and Communications

  • Link or create a Registration Form (use Form Builder for custom fields like program interest or questions).
  • Use the powerful Form-Share-Link merge field in communications — this generates unique, secure join links for each registrant.
  • Set up automated communications:
    • Confirmation email (with join link)
    • Reminder series (24 hours, 1 hour before)
    • Post-event follow-up (thank you + recording link)
  • Add triggers for attendance-based workflows (e.g., add to “Attended Webinar” population).

Step 4: Prepare Your Content and Test

  • Prepare slides (PowerPoint, PDF), videos, or screen share materials.
  • Test the broadcast:
    • Join as a moderator early
    • Check audio/video, screen sharing, and chat
    • Enable Closed Captioning for accessibility
    • Record a test session to verify quality

Step 5: Go Live and Record

  • On event day, start the broadcast via the event’s Share interface.
  • Features include:
    • Live streaming
    • Screen/content sharing
    • Moderated/open chat
    • Real-time attendance tracking
  • Record the full session (audio, video, slides, chat) — Slate combines everything into an easy playback format.
  • Use Lip Sync for perfect timing in replays.

Step 6: Post-Event Actions

  • Slate automatically tracks attendance.
  • Send follow-up communications with the recording link.
  • Use queries/reports to analyze engagement (e.g., registrants vs. attendees).
  • Add attendees to nurture populations for further recruitment.

Quick Tips for Success

  • Start small: Test with internal team webinars first.
  • Promote widely: Embed registration forms on your website and use Slate Deliver for targeted emails.
  • Accessibility matters: Always enable closed captioning.
  • Scale up: Slate Share handles 3,000+ attendees — great for large info sessions!
  • For external tools like Zoom: Create the event in Slate, use custom join links in communications, and import attendance manually or via integrations.
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